Ramblings of a Nutbar

You’ll probably regret this.

New YouTube feature for the hardcore popularity whores.

Okay, so you’re out there broadcasting yourself, but you want more. It just feels as though you’re not reaching your full potential, and there’s got to be some way to bypass YouTube’s policy of only featuring lame videos by people other than you. (No really, it’s in their policy book – they’re specifically avoiding your videos.)

Well today, that way exists.


YouTube Says "Go on, whore yourself. You know you want to."

YouTube Says Advertise Yourself

It’s called sponsored videos, and while YouTube has been doing these a while for “real” advertisers, recently they opened the floodgates for all of us regular folk, and implemented a new control over at ads.youtube.com. At this site, users are greeted with a friendly, intuitive dashboard where for a nominal price you can run ad campaigns, promote your channel, and even “self-feature” that one special video you uploaded way back when Chad Hurley himself invited you to be the “fifth ‘Tuber” three years ago.


I do have to say that YouTube has made a brilliant move here. They’re going to make money hand over fist from all the popularity seekers who want to be on the front page, and anyone who wants to advertise can now do it on their own, no fuss no muss.

But before you sign up to start sending your weekly paycheck to good’ol YT Corporate, I do have a few points I’d like you to consider first:

  • You can’t afford an effective ad campaign. YouTube gets millions of hits per day, and they aren’t as upfront about their search trends as parent company Google is. This means that the first few weeks or months of a campaign would have to be a sort of shot in the dark method until you get locked in to your target demographic. Further, because even in a specific demographic group you’re likely to have hundreds of thousands of unique hits per day, to actually afford to reach all of these visitors, even at a rediculously low CPM rate, you’re looking at a monthly budget in the thousands. Sure, you could limit yourself to a couple bucks a day, and keep your monthly bill under $100, but you might as well flush your money down the toilet, because you’ll burn up your ad money by 12:03AM each day, and the people clicking are going to be so high or drunk that they won’t know how to subscribe.
  • You can’t take the competition. Let me guess, you want to hit the teens & 20’s demographic group, the largest lot on YouTube. Well, so dos everyone else. So here you stroll with your $0.10 per impression and a $10 daily budget (remembering that this is a guaranteed $300/month expense). But 300 other YouTubers just found this feature, and they’re all willing to pay $0.20 per click, and have a $15 daily budget. Because of this, your ads will have to wait until all these higher paying ads work their way through, and you’ll find yourself advertising at the same hour as the Metamucil folks. If that’s not enough, if there’s a popular movie, or TV show, or water polo game, you can darn well bet that they’re paying big bucks for the top spots during prime hours, and no matter how high you set your ad value, you’ll need to wait for them.
  • Your targets won’t click the ads. Have you ever clicked on a Sponsored Video or Channel? Me either.
  • You’re a partner? You’ll never recoup the money. You heard me. I had a video that was featured last year. To this day, it still gets about 500 unique hits each and every day. Naturally, as soon as I became a partner I added this, hoping that the 15,000+ hits this video gets every month would help me make some green. Well, YouTube forbids partners from sharing how much they make, but I will tell you that if I paid $0.25 per click, for 10 clicks per day, in the course of a month I would spend several fold more than what I’m making as a partner. You might be asking “But what if I get that many hits in a day, because I’m hot crap?” Well craphead, congratulations. You’re current popularity is far more wide-reaching than 10 ads a day. Send your cash to me instead.
  • Etc, etc, etc… The bottom line is that for a regular Joe Vlogger, this is a bad buy.

But wait! Just because you as an individual shouldn’t take the plunge doesn’t mean it’s all bad. This would be the perfect tool for a large corporation to promote an individual Tuber, say one that they’re paying to flaunt their product. If you’re a big business with a marketing budget, this would actually be a great marketing tool. Here are the steps to make it work.

1. Find an existing content creator that reaches your target demographic and has proven they can build a following.

2. Enter into a sponsorship with them, where they share your brand with their viewers who trust them.

3. Go to YouTube Ads and drown him in advertising.

It’s just an idea.


November 13, 2008 - Posted by | My Random Thoughts, YouTube | , , , , ,

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